IPRGuard - die modulare und innovative Lösung für das Brand-Monitoring und die IN USE Überwachung von Intellectual Property Rights
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21.05.2008
Der MARKENTICKER Ausgabe #238 more
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IPRG is the solution for the ”in use” monitoring of Intellectual Property Rights (IPR). IPRGuard determines the “Brand in use Status” (BIUS) and is therefore the basis for controlling the actual use of brands. IPRG finds new forms of brand misuse and ensures that both the corporate design and the image guidelines are being followed globally.

Using a convenient user-interface, IPRG manages the continuous monitoring of 6 important content areas:

IPRG has been developed with the clear focus on monitoring and analyzing the use of IPR (Intellectual Property Rights). The concept of IPRG is based on several years of experience making i-relations an expert on services and products for IPR-Solutions.

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Key Features

 
  • IPRG monitoring modules control 6 important content areas: internet (text, including forums, blogs), internet (logos), news groups, domains, online news, P2P und watchlist.

  • The convenient IPRG user-interface controls settings, statistics and statements about information retrieval.
  • Determining of ”Brand in use Status” as the basis and index for the control of the actual use of brands and for their development.

  • Usage of high-capacity, flexible Linux cluster for precise picture and logo search.
  • Interactive monitoring statements with “Relevance Feedback” enables individual optimization of relevance.
 
  • Comprehensive statistical functions for graphic BiuS reporting.

  • Watchlist function for temporary conflict monitoring and permanent competition observation.
  • Brandspider analysis with „Bad Word Catalogue System“ for different project goals with regular adjustment of the search-Thesaurus through “Relevance Feedback” and “Bad Word Manager“.

  • Multilingual „Bad Word Catalogues“ allow the monitoring of particular geographic areas.
  • IPRG workflow combines continuous automatic “Brandspider” search and analysis routines with qualified end control.
 
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