IPRGuard - die modulare und innovative Lösung für das Brand-Monitoring und die IN USE Überwachung von Intellectual Property Rights
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21.05.2008
Der MARKENTICKER Ausgabe #238 more
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Product specifications

The optimization of the relevance of, and the cost effective use of, the results defines the target of IPRG. The general characteristics of IPRG products are the “Relevance Feedback” principle; continuous learning, system-integrated learning during the relevance optimization; and the convenient Web-supported user interface, which makes access to all monitored content areas possible. According to the individual project goal, the modular structure allows the flexible configuration of a short to long-term IPRG monitoring project. In combination with other i-relations GmbH services for IPR Solutions, a comprehensive, brand monitoring and brand strategy can be developed, making use of many forms of media.

More about IPRG projects and Strategies

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Product features

The IPRG concept is based on a four-level Research Workflow and optimal resource distribution between automatic continuous search procedure, Brandspider analysis and manual final inspection by the IPRG Research specialists.
More about Workflow

IPRG is designed as an interactive and self-learning system. The “IPRG Brandspider” Analysis relies on individual, multilingual “Bad Word” catalogues, which learn, and can be optimized, through the “Relevance Feedback”, after each IPRG search.
More about Brandspider

The infrastructure of IPRG uses a highly efficient Linux cluster, whose performance capacity allows individual monitoring goals, so it is able to carry out a very precise and intensive image analysis.
More about Technology

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Product Structure

The ssl-protected and web-based IPRG User Interface controls the System Settings, the Statistics Report and the Research Statements of the 6 monitored areas including the IPRG watchlist.

The relevance feedback IPRG is optimized for an interactive, convenient and precise analysis, as well as for further processing of the results.

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Monitored Areas

 
  • Web: Text-oriented monitoring of the Internet (static and dynamic pages, forums)

  • Image: picture oriented search and analysis of logos and images in the Internet

  • Domains: identity and similarity search over 242 top level domains.
 
  • Newsgroups: text oriented search and monitoring of newsgroups

  • Online-news: continous text oriented monitoring

  • P2P: text oriented monitoring of P2P activities and platforms

  • Watchlist: text and image oriented monitoring of the internet

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Content and functions of the interactive IPRG Statements (selection):

  • individual relevance through different parameters

  • preconfiguration of three relevant processes

  • individual selection and changes on the "Bad Word" catalogues

  • automatic UTM localization of the Bad Words (Metatags/Description, URL listings, text pages)

  • definition of geographical search areas over multilingual Bad Word catalogues

  • individual definition of the "white Urls"

  • Domain-similarity-search with registration, connection and redirection status.
 
  • copying of entries in Watchlist and/or Bad Word manager

  • Watchlist function with automatic Alerts (email) on changes

  • Setting of search frequency on "Online-News" and Watchlist/observation of competitors

  • categorization of page contents in content cluster (Web and Domain statement)

  • automatic "who is" (domain owner) and IP-locate (server location) specification by web-, Image- and Domain- statement

  • relevance feedback through Bad Word manager and watchlist function

  • archiving of all hits with time-stamp

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Contents und functions of the IPRG Statistics (selection):

  • evaluation of the current monitoring timeframe (researched pages, page sources for Tlds)

  • trends for overall page relevance, number of researched pages, pictures analysed, clean pages and pictures and other content)
 
  • determination of the BIUS: Average value of the importance rating of the fixed monitored areas

  • BIUS separated according to monitored areas

  • Statistics prepared in easy-to-view graphics or tables
   
  More about IPRG projects and strategies
 
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